{"id":285,"date":"2018-06-18T18:16:34","date_gmt":"2018-06-18T16:16:34","guid":{"rendered":"http:\/\/cmp.krohne.com\/watermanagement\/?page_id=285"},"modified":"2021-02-18T16:30:27","modified_gmt":"2021-02-18T15:30:27","slug":"ochrana-soukromi","status":"publish","type":"page","link":"https:\/\/cmp.krohne.com\/watermanagement-cz\/ochrana-soukromi\/","title":{"rendered":"Ochrana soukrom\u00ed"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-jikgj1yn-e22ee71666a441a7fed5e6eccd8c6fa3 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-285'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-91x8n-c56b8367ebe8d6759d7cf452cabb0f29\">\n.flex_column.av-91x8n-c56b8367ebe8d6759d7cf452cabb0f29{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-91x8n-c56b8367ebe8d6759d7cf452cabb0f29 av_one_full  avia-builder-el-1  el_before_av_one_full  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-6f0b15815026c167ef5f5d6f86e2a5ac\">\n#top .av-special-heading.av-av_heading-6f0b15815026c167ef5f5d6f86e2a5ac{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-av_heading-6f0b15815026c167ef5f5d6f86e2a5ac .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-6f0b15815026c167ef5f5d6f86e2a5ac .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-6f0b15815026c167ef5f5d6f86e2a5ac av-special-heading-h1 blockquote modern-quote  avia-builder-el-2  avia-builder-el-no-sibling '><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >KROHNE \u2013 Prohl\u00e1\u0161en\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f a informace podle \u010cl\u00e1nku 13 Na\u0159\u00edzen\u00ed GDPR<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-91x8n-e66f594fae06ccd7aba97e1a7ede9260\">\n.flex_column.av-91x8n-e66f594fae06ccd7aba97e1a7ede9260{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 37px;\n}\n<\/style>\n<div  class='flex_column av-91x8n-e66f594fae06ccd7aba97e1a7ede9260 av_one_full  avia-builder-el-3  el_after_av_one_full  avia-builder-el-last  first flex_column_div  column-top-margin'     ><p><section  class='av_textblock_section av-jikgj8tc-946c481e975c01286dcb05d8aa66974c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Firma KROHNE velmi db\u00e1 o ochranu Va\u0161eho soukrom\u00ed. R\u00e1di bychom V\u00e1s informovali o tom, jak p\u0159esn\u011b pou\u017e\u00edv\u00e1me informace, kter\u00e9 n\u00e1m poskytnete p\u0159i pou\u017e\u00edv\u00e1n\u00ed na\u0161\u00ed webov\u00e9 str\u00e1nky. P\u0159\u00edstupem na na\u0161i webovou str\u00e1nku a jej\u00edm pou\u017e\u00edv\u00e1n\u00edm jste v\u00e1z\u00e1ni z\u00e1sadami Ochrany soukrom\u00ed a na\u0161\u00edm Vymezen\u00edm odpov\u011bdnosti. Pokud s t\u011bmito podm\u00ednkami nesouhlas\u00edte, nepou\u017e\u00edvejte pros\u00edm na\u0161i webovou str\u00e1nku.<\/p>\n<p>P\u0159i n\u00e1v\u0161t\u011bv\u011b na\u0161\u00ed webov\u00e9 str\u00e1nky a z\u00edsk\u00e1v\u00e1n\u00ed voln\u011b p\u0159\u00edstupn\u00fdch dat od V\u00e1s nejsou po\u017eadov\u00e1ny \u017e\u00e1dn\u00e9 osobn\u00ed informace. Av\u0161ak pro \u00fapln\u00e9 vyu\u017eit\u00ed na\u0161ich slu\u017eeb \u2013 tj. pro konfiguraci v\u00fdrobk\u016f podle Va\u0161\u00ed specifikace a objedn\u00e1n\u00ed na\u0161ich v\u00fdrobk\u016f v internetov\u00e9m obchod\u011b \u2013 se u n\u00e1s mus\u00edte zaregistrovat.<\/p>\n<p>Pokud se rozhodnete zaregistrovat, budete po\u017e\u00e1d\u00e1ni o Va\u0161i e-mailovou adresu a dal\u0161\u00ed \u00fadaje pot\u0159ebn\u00e9 pro zpracov\u00e1n\u00ed Va\u0161\u00ed objedn\u00e1vky. Pokud zde nen\u00ed uvedeno jinak, neposkytujeme tyto informace t\u0159et\u00edm stran\u00e1m.<\/p>\n<p>Sna\u017e\u00edme si zachovat d\u016fv\u011bru na\u0161ich u\u017eivatel\u016f. Pokud m\u00e1te jak\u00e9koli obavy nebo ot\u00e1zky o ochran\u011b soukrom\u00ed nebo bezpe\u010dnosti dat, kter\u00e1 jste n\u00e1m poskytli, nev\u00e1hejte se n\u00e1s pros\u00edm zeptat.<\/p>\n<h2>Nakl\u00e1d\u00e1n\u00ed s informacemi<\/h2>\n<p>Uchov\u00e1v\u00e1me v\u0161echny informace, kter\u00e9 jste n\u00e1m dobrovoln\u011b poskytli p\u0159i pou\u017e\u00edv\u00e1n\u00ed na\u0161\u00ed webov\u00e9 str\u00e1nky (&#8222;User Information&#8220;, informace o u\u017eivateli). P\u0159i pou\u017e\u00edv\u00e1n\u00ed n\u011bkter\u00fdch \u010d\u00e1st\u00ed na\u0161\u00ed webov\u00e9 str\u00e1nky se samoz\u0159ejm\u011b m\u016f\u017eete rozhodnout, \u017ee informace, o kter\u00e9 V\u00e1s \u017e\u00e1d\u00e1me, neposkytnete, v tom p\u0159\u00edpad\u011b se v\u0161ak m\u016f\u017ee st\u00e1t, \u017ee toto neposkytnut\u00ed po\u017eadovan\u00fdch informac\u00ed omez\u00ed nebo znemo\u017en\u00ed pou\u017e\u00edv\u00e1n\u00ed n\u011bkter\u00fdch funkc\u00ed a\/nebo objedn\u00e1v\u00e1n\u00ed v\u00fdrobk\u016f p\u0159es internetov\u00fd obchod.<\/p>\n<p>Pou\u017e\u00edv\u00e1me Informace o u\u017eivateli k takov\u00fdm \u00fa\u010del\u016fm jako jsou zpracov\u00e1n\u00ed Va\u0161ich objedn\u00e1vek, odpov\u011bdi na Va\u0161e ot\u00e1zky a po\u017eadavky a pro zlep\u0161en\u00ed a p\u0159izp\u016fsoben\u00ed na\u0161\u00ed komunikace s V\u00e1mi. Krom\u011b \u00fa\u010del\u016f uveden\u00fdch n\u00ed\u017ee neprod\u00e1v\u00e1me, ne\u0161\u00ed\u0159\u00edme ani nep\u0159ed\u00e1v\u00e1me t\u0159et\u00edm stran\u00e1m \u017e\u00e1dn\u00e9 Informace o u\u017eivateli a udr\u017eujeme Informace o u\u017eivateli v tajnosti.<\/p>\n<p>Pro spln\u011bn\u00ed Va\u0161ich internetov\u00fdch objedn\u00e1vek a optimalizaci na\u0161ich slu\u017eeb si vyhrazujeme pr\u00e1vo sd\u00edlet Va\u0161e Informace o u\u017eivateli s na\u0161imi pobo\u010dkami a dce\u0159in\u00fdmi spole\u010dnostmi, na\u0161imi dodavateli, z\u00e1stupci a dealery na\u0161ich v\u00fdrobk\u016f, \u00fav\u011brov\u00fdmi spole\u010dnostmi a spole\u010dnostmi na ochranu proti podvod\u016fm, organizacemi poskytuj\u00edc\u00edmi webov\u00e9 slu\u017eby v\u010detn\u011b t\u00e9to webov\u00e9 str\u00e1nky a dal\u0161\u00edm osob\u00e1m nebo organizac\u00edm, kter\u00fdm mus\u00edme poskytovat Informace o u\u017eivateli ze z\u00e1kona. Rovn\u011b\u017e sm\u00edme sd\u00edlet Va\u0161e Informace o u\u017eivateli s p\u0159epravci a dal\u0161\u00edmi osobami nebo organizacemi, kter\u00e9 se pod\u00edlej\u00ed na dod\u00e1vce Va\u0161\u00ed objedn\u00e1vky a slu\u017eb\u00e1ch s n\u00ed spojen\u00fdch. Vyhrazujeme si pr\u00e1vo p\u0159edat libovoln\u00e9 Informace o u\u017eivateli v p\u0159\u00edpad\u011b prodeje nebo p\u0159evodu na\u0161\u00ed firmy nebo p\u0159edm\u011btu podnik\u00e1n\u00ed na jin\u00fd subjekt.<\/p>\n<h2>P\u0159ihl\u00e1\u0161en\u00ed k odb\u011bru na\u0161eho bulletinu<\/h2>\n<p>Firma KROHNE nab\u00edz\u00ed r\u016fzn\u00e9 informa\u010dn\u00ed bulletiny, kter\u00e9 m\u016f\u017eete zdarma odeb\u00edrat. Pokud se chcete p\u0159ihl\u00e1sit k odb\u011bru na\u0161eho informa\u010dn\u00edho bulletinu, sd\u011blte n\u00e1m sv\u016fj e-mail a potvr\u010fte, \u017ee jste dr\u017eitelem\/dr\u017eitelkou uveden\u00e9 e-mailov\u00e9 adresy a \u017ee si p\u0159ejete dost\u00e1vat informa\u010dn\u00ed bulletin(y). Tyto \u00fadaje jsou shroma\u017e\u010fov\u00e1ny pouze za \u00fa\u010delem zas\u00edl\u00e1n\u00ed informa\u010dn\u00edho bulletinu a jako doklad na\u0161eho opr\u00e1vn\u011bn\u00ed k jeho zas\u00edl\u00e1n\u00ed.<\/p>\n<p>V pr\u016fb\u011bhu registrace obdr\u017e\u00edte e-mail s odkazem, kter\u00fd pros\u00edm potvr\u010fte. Z\u00edskan\u00e9 \u00fadaje nebudou p\u0159ed\u00e1v\u00e1ny t\u0159et\u00edm stran\u00e1m. P\u0159ihl\u00e1\u0161ku k odb\u011bru bulletinu a sv\u016fj souhlas s uchov\u00e1n\u00edm Va\u0161\u00ed e-mailov\u00e9 adresy m\u016f\u017eete v budoucnu kdykoliv odvolat. Prov\u00e1d\u00edme anonymn\u00ed sledov\u00e1n\u00ed odkaz\u016f pro statistick\u00e9 \u00fa\u010dely. Pokud m\u00e1te jak\u00e9koli dotazy, kontaktujte n\u00e1s pros\u00edm prost\u0159ednictv\u00edm e-mailu: newsletter.de@krohne.com.<\/p>\n<h2>Soubory Cookie<\/h2>\n<p>Soubory cookie n\u00e1m pom\u00e1haj\u00ed p\u0159izp\u016fsobit Va\u0161e p\u0159\u00ed\u0161t\u00ed n\u00e1v\u0161t\u011bvy na\u0161\u00ed webov\u00e9 str\u00e1nky Va\u0161im pot\u0159eb\u00e1m a poskytnout V\u00e1m funkce, kter\u00e9 by V\u00e1s mohly zaj\u00edmat. Soubory cookie V\u00e1s rovn\u011b\u017e chr\u00e1n\u00ed p\u0159ed nutnost\u00ed se znovu registrovat nebo zad\u00e1vat Va\u0161e heslo p\u0159i ka\u017ed\u00e9 n\u00e1v\u0161t\u011bv\u011b str\u00e1nky.<\/p>\n<p>V\u011bt\u0161ina prohl\u00ed\u017ee\u010d\u016f nab\u00edz\u00ed informace o tom, jak identifikovat, odstra\u0148ovat a\/nebo se vyhnout vytv\u00e1\u0159en\u00ed soubor\u016f cookie. Samoz\u0159ejm\u011b m\u016f\u017eete kdykoliv vymazat ze sv\u00e9ho po\u010d\u00edta\u010de jak\u00e9koliv soubory cookie, kter\u00e9 jsme V\u00e1m vytvo\u0159ili. Nicm\u00e9n\u011b Va\u0161e p\u0159\u00ed\u0161t\u00ed n\u00e1v\u0161t\u011bva na\u0161\u00ed webov\u00e9 str\u00e1nky pak m\u016f\u017ee b\u00fdt m\u00e9n\u011b p\u0159izp\u016fsoben\u00e1 Va\u0161im pot\u0159eb\u00e1m.<\/p>\n<h2>etracker<\/h2>\n<p>Firma KROHNE vyu\u017e\u00edv\u00e1 pro anal\u00fdzu pou\u017e\u00edv\u00e1n\u00ed dat slu\u017eby firmy etracker GmbH, Hamburg, N\u011bmecko (<a href=\"https:\/\/www.etracker.com\" target=\"_blank\" rel=\"noopener noreferrer\">www.etracker.com<\/a>). Zde se coubory cookie pou\u017e\u00edvaj\u00ed ke statistick\u00e9 anal\u00fdze vyu\u017eit\u00ed t\u00e9to webov\u00e9 str\u00e1nky n\u00e1v\u0161t\u011bvn\u00edky a tak\u00e9 k zobrazen\u00ed obsahu nebo reklamy souvisej\u00edc\u00edho s jejich pou\u017e\u00edv\u00e1n\u00edm. Soubory cookie jsou mal\u00e9 textov\u00e9 soubory, kter\u00e9 jsou Webov\u00fdm prohl\u00ed\u017ee\u010dem ukl\u00e1d\u00e1ny v za\u0159\u00edzen\u00ed u\u017eivatele. Soubory cookie programu etracker neobsahuj\u00ed \u017e\u00e1dn\u00e9 informace, podle kter\u00fdch je mo\u017eno u\u017eivatele identifikovat.<\/p>\n<p>Data generovan\u00e1 programem etracker jsou zpracov\u00e1na a ukl\u00e1d\u00e1na pouze v N\u011bmecku na z\u00e1klad\u011b pov\u011b\u0159en\u00ed poskytovatelem t\u00e9to webov\u00e9 str\u00e1nky, a podl\u00e9haj\u00ed tak p\u0159\u00edsn\u00fdm n\u011bmeck\u00fdm a unijn\u00edm z\u00e1kon\u016fm a p\u0159edpis\u016fm na ochranu dat. Proto byl program etracker zkontrolov\u00e1n, certifikov\u00e1n a schv\u00e1len podle syst\u00e9mu ochrany dat ePrivacyseal.<\/p>\n<p>Data jsou zpracov\u00e1v\u00e1na v souladu s \u010cl\u00e1nkem 6(1)(f) nebo \u010cl. 6 par. 1 p\u00edsm. f (opr\u00e1vn\u011bn\u00fd z\u00e1jem) Na\u0159\u00edzen\u00ed EU na ochranu osobn\u00edch \u00fadaj\u016f (GDPR). Na\u0161im opr\u00e1vn\u011bn\u00fdm z\u00e1jmem je optimalizace na\u0161ich online nab\u00eddek a webov\u00fdch str\u00e1nek. Jeliko\u017e velmi db\u00e1me o soukrom\u00ed na\u0161ich n\u00e1v\u0161t\u011bvn\u00edk\u016f, etracker prov\u00e1d\u00ed anonymizaci IP adresy, jakmile je to mo\u017en\u00e9, a p\u0159ev\u00e1d\u00ed heslo nebo ID za\u0159\u00edzen\u00ed na unik\u00e1tn\u00ed kl\u00ed\u010d, kter\u00fd nem\u00e1 \u017e\u00e1dnou souvislost s konkr\u00e9tn\u00ed osobou. etracker jej nepou\u017e\u00edv\u00e1 k \u017e\u00e1dn\u00e9mu dal\u0161\u00edmu \u00fa\u010delu, kombinaci s jin\u00fdmi daty ani k p\u0159ed\u00e1v\u00e1n\u00ed t\u0159et\u00edm stran\u00e1m.<\/p>\n<p>K v\u00fd\u0161e uveden\u00e9m zpracov\u00e1n\u00ed dat m\u016f\u017eete kdykoliv vzn\u00e9st n\u00e1mitky. Va\u0161e n\u00e1mitky nebudou m\u00edt za n\u00e1sledek \u017e\u00e1dn\u00e9 znev\u00fdhodn\u011bn\u00ed. M\u00e1m n\u00e1mitky ke zpracov\u00e1n\u00ed sv\u00fdch osobn\u00edch \u00fadaj\u016f programem etracker na t\u00e9to webov\u00e9 str\u00e1nce.<\/p>\n<\/div><\/section><br \/>\n<br \/>\n<section  class='av_textblock_section av-jikgnugl-81cc2c269c5e06ae00267ae009f80bdf '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Dal\u0161\u00ed informace o ochran\u011b dat pro etracker najdete <a href=\"https:\/\/www.etracker.com\/en\/data-privacy\/\" target=\"_blank\" rel=\"noopener noreferrer\">zde<\/a><\/p>\n<h2>Reklamn\u00ed soubory cookie a cookie konverz\u00ed<\/h2>\n<p>Reklamn\u00ed soubory cookie a cookie konverz\u00ed se pou\u017e\u00edvaj\u00ed k tomu, aby byly reklamy zobrazen\u00e9 na jin\u00fdch ne\u017e na\u0161ich str\u00e1nk\u00e1ch l\u00e9pe p\u0159izp\u016fsobeny Va\u0161im z\u00e1jm\u016fm. Tak\u00e9 se jejich pomoc\u00ed zaji\u0161\u0165uje, aby se V\u00e1m nezobrazovaly st\u00e1le stejn\u00e9 reklamy. Pomoc\u00ed t\u011bchto soubor\u016f cookie m\u016f\u017eeme rovn\u011b\u017e m\u011b\u0159it \u00fa\u010dinnost na\u0161ich reklamn\u00edch kampan\u00ed na z\u00e1klad\u011b anonymn\u00edch a pseudonymn\u00edch u\u017eivatelsk\u00fdch profil\u016f, pochopit interakce u\u017eivatel\u016f s na\u0161imi reklamami a tak\u00e9 to, jak\u00e9 \u010dinnosti u\u017eivatel\u00e9 prov\u00e1d\u011bli po interakci s ur\u010dit\u00fdm reklamn\u00edm materi\u00e1lem (tzv. &#8222;konverze&#8220;).<\/p>\n<h2>(Re)marketingov\u00e9 slu\u017eby Google<\/h2>\n<p>Pro \u00fa\u010dely na\u0161eho opr\u00e1vn\u011bn\u00e9ho z\u00e1jmu (tj. na\u0161eho z\u00e1jmu analyzovat, optimalizovat a provozovat na\u0161e Webov\u00e9 str\u00e1nky komer\u010dn\u011b \u00fasp\u011b\u0161n\u00fdm zp\u016fsobem v mez\u00edch definovan\u00fdch \u010cl. 6 (1) f. Na\u0159\u00edzen\u00ed GDPR) vyu\u017e\u00edv\u00e1me marketingov\u00e9 a remarketingov\u00e9 slu\u017eby (d\u00e1le ozna\u010dovan\u00e9 jako &#8222;Marketingov\u00e9 slu\u017eby Google&#8220;), poskytovan\u00e9 Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, (\u201cGoogle\u201d).<\/p>\n<p>Firma Google je certifikov\u00e1na v r\u00e1mci syst\u00e9mu Privacy Shield, kter\u00fd zaru\u010duje soulad s legislativou Evropsk\u00e9 unie t\u00fdkaj\u00edc\u00ed se ochrany dat<\/p>\n<p>(<a href=\"https:\/\/www.privacyshield.gov\/participant?id=a2zt000000001L5AAI&amp;status=Active\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.privacyshield.gov\/participant?id=a2zt000000001L5AAI&amp;status=Active<\/a>).<\/p>\n<p>Marketingov\u00e9 slu\u017eby Google n\u00e1m umo\u017e\u0148uj\u00ed c\u00edlen\u011bji zobrazovat inzer\u00e1ty na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch a pom\u00e1haj\u00ed zobrazovat U\u017eivatel\u016fm pouze ty inzer\u00e1ty, kter\u00e9 by je mohly potenci\u00e1ln\u011b zaj\u00edmat. Tato metoda, zn\u00e1m\u00e1 jako remarketing, nap\u0159\u00edklad zahrnuje zobrazov\u00e1n\u00ed inzer\u00e1t\u016f na v\u00fdrobky, o kter\u00e9 ji\u017e U\u017eivatel projevil z\u00e1jem na jin\u00fdch webov\u00fdch str\u00e1nk\u00e1ch. Za t\u00edmto \u00fa\u010delem na\u0161e Webov\u00e9 str\u00e1nky \u2013 a dal\u0161\u00ed webov\u00e9 str\u00e1nky, na kter\u00fdch jsou marketingov\u00e9 slu\u017eby Google aktivn\u00ed \u2013 obsahuj\u00ed malou \u010d\u00e1st k\u00f3du, kterou zpracoval p\u0159\u00edmo Google. Do webov\u00e9 str\u00e1nky se vlo\u017e\u00ed takzvan\u00e9 (re)marketingov\u00e9 zna\u010dky (neviditeln\u00e9 obrazov\u00e9 soubory nebo k\u00f3dy, tak\u00e9 zn\u00e1m\u00e9 jako webov\u00e9 maj\u00e1ky). Pomoc\u00ed t\u011bchto zna\u010dek se cookie, tj. mal\u00fd soubor, ulo\u017e\u00ed na za\u0159\u00edzen\u00ed u\u017eivatele (mohou b\u00fdt pou\u017eity i jin\u00e9 obdobn\u00e9 technologie). Tyto soubory cookie mohou b\u00fdt vlo\u017eeny z n\u011bkolika r\u016fzn\u00fdch dom\u00e9n v\u010detn\u011b google.com, invitemedia.com, admeld.com, googlesyndication.com a googleadservices.com. Soubor zaznamen\u00e1v\u00e1, kter\u00e9 str\u00e1nky U\u017eivatel nav\u0161t\u011bvuje, jak\u00fd obsah ho zaj\u00edm\u00e1 a na kter\u00e9 nab\u00eddky klik\u00e1, a tak\u00e9 technick\u00e9 informace o prohl\u00ed\u017ee\u010di a opera\u010dn\u00edm syst\u00e9mu, odkazuj\u00edc\u00edch webov\u00fdch str\u00e1nk\u00e1ch, d\u00e9lce n\u00e1v\u0161t\u011bvy, a dal\u0161\u00ed \u00fadaje o pou\u017e\u00edv\u00e1n\u00ed Webov\u00fdch str\u00e1nek. Rovn\u011b\u017e se zaznamen\u00e1v\u00e1 IP adresa U\u017eivatele, av\u0161ak uji\u0161\u0165ujeme V\u00e1s, \u017ee v kontextu Google Analytics je IP adresa upravov\u00e1na (zkr\u00e1cena) v \u010dlensk\u00fdch st\u00e1tech Evropsk\u00e9 unie a tak\u00e9 v ostatn\u00edch zem\u00edch Evropsk\u00e9ho hospod\u00e1\u0159sk\u00e9ho prostoru. Pouze ve v\u00fdjime\u010dn\u00fdch p\u0159\u00edpadech je \u00fapln\u00e1 IP adresa p\u0159enesena na server Google um\u00edst\u011bn\u00fd v USA a tam pak upravena. IP adresa nen\u00ed spojena s \u00fadaji o u\u017eivateli v r\u00e1mci dal\u0161\u00edch nab\u00eddek nebo slu\u017eeb Google. V\u00fd\u0161e zm\u00edn\u011bn\u00e9 informace mohou b\u00fdt tak\u00e9 p\u0159ipojeny k obdobn\u00fdm informac\u00edm z jin\u00fdch zdroj\u016f. Pokud pak U\u017eivatel pozd\u011bji nav\u0161t\u00edv\u00ed jin\u00e9 webov\u00e9 str\u00e1nky, mohou se na nich objevit inzer\u00e1ty p\u0159izp\u016fsoben\u00e9 z\u00e1jm\u016fm u\u017eivatele.<\/p>\n<p>U\u017eivatelsk\u00e9 \u00fadaje jsou zpracov\u00e1v\u00e1ny pseudonymn\u00edmi metodami v kontextu marketingov\u00fdch slu\u017eeb Google, tj. Google neukl\u00e1d\u00e1 a nezpracov\u00e1v\u00e1 podrobnosti jako jsou jm\u00e9no nebo emailov\u00e1 adresa U\u017eivatele, ale nam\u00edsto toho zpracov\u00e1v\u00e1 p\u0159\u00edslu\u0161n\u00e9 pseudonymn\u00ed u\u017eivatelsk\u00e9 profily zalo\u017een\u00e9 na souborech cookie. To znamen\u00e1, \u017ee z perspektivy Google, inzer\u00e1t nen\u00ed zpracov\u00e1n a zobrazen pro jmenovanou nebo jinak identifikovatelnou osobu, ale sp\u00ed\u0161e pro dr\u017eitele souboru cookie, bez ohledu na to, kdo t\u00edmto dr\u017eitelem je. Takto se v\u0161ak nepostupuje v p\u0159\u00edpad\u011b, \u017ee U\u017eivatel v\u00fdslovn\u011b povolil Google zpracov\u00e1n\u00ed dat jin\u00fdm ne\u017e pseudonymn\u00edm zp\u016fsobem.<\/p>\n<p>\u00dadaje shrom\u00e1\u017ed\u011bn\u00e9 o u\u017eivatel\u00edch pomoc\u00ed marketingov\u00fdch slu\u017eeb Google jsou p\u0159ed\u00e1v\u00e1ny spole\u010dnosti Google a ukl\u00e1d\u00e1ny na jej\u00edch serverech v USA.<\/p>\n<h2>Google AdWords<\/h2>\n<p>Jako sou\u010d\u00e1st AdWords vyu\u017e\u00edv\u00e1me takzvan\u00e9 sledov\u00e1n\u00ed konverz\u00ed. Kdy\u017e kliknete na inzer\u00e1t poskytnut\u00fd firmou Google, ulo\u017e\u00ed se soubor cookie pro sledov\u00e1n\u00ed konverz\u00ed. Cookie je mal\u00fd textov\u00fd soubor, kter\u00fd internetov\u00fd prohl\u00ed\u017ee\u010d ulo\u017e\u00ed na po\u010d\u00edta\u010d u\u017eivatele. Tyto soubory cookie ztr\u00e1cej\u00ed platnost po 30 dnech a nepou\u017e\u00edvaj\u00ed se k osobn\u00ed identifikaci u\u017eivatel\u016f. Pokud u\u017eivatel nav\u0161t\u00edv\u00ed ur\u010dit\u00e9 str\u00e1nky na t\u00e9to webov\u00e9 str\u00e1nce a soubor cookie je st\u00e1le platn\u00fd, Google a my pozn\u00e1me, \u017ee u\u017eivatel kliknul na inzer\u00e1t a byl p\u0159esm\u011brov\u00e1n na tuto str\u00e1nku.<\/p>\n<p>Sledov\u00e1n\u00ed konverz\u00ed v Google Adwords: v r\u00e1mci slu\u017eby Google Adwords rovn\u011b\u017e pou\u017e\u00edv\u00e1me funkci sledov\u00e1n\u00ed konverz\u00ed. &#8222;Konverze&#8220; je specifick\u00e1 \u010dinnost u\u017eivatele (nap\u0159. objedn\u00e1n\u00ed bulletinu, registrace na str\u00e1nce), nap\u0159. kdy\u017e kliknete na inzer\u00e1t, kter\u00fd jsme vyv\u011bsili (na Google samotn\u00e9m, tzv. &#8222;Google Ad&#8220;, nebo na jin\u00fdch str\u00e1nk\u00e1ch v s\u00edt\u00ed Google Display Network). Informace shroma\u017e\u010fovan\u00e9 pomoc\u00ed soubor\u016f cookie konverz\u00ed se pou\u017e\u00edvaj\u00ed k vytv\u00e1\u0159en\u00ed statistik konverz\u00ed pro z\u00e1kazn\u00edky slu\u017eby AdWords. Ka\u017ed\u00fd z\u00e1kazn\u00edk slu\u017eby Google AdWords obdr\u017e\u00ed jin\u00fd soubor cookie. Soubory cookie nemohou b\u00fdt sledov\u00e1ny prost\u0159ednictv\u00edm webov\u00fdch str\u00e1nek inzerent\u016f. Informace shrom\u00e1\u017ed\u011bn\u00e9 pomoc\u00ed soubor\u016f cookie konverz\u00ed se pou\u017e\u00edvaj\u00ed k vytv\u00e1\u0159en\u00ed statistik konverz\u00ed pro inzerenty, kte\u0159\u00ed vyu\u017e\u00edvaj\u00ed AdWords a zvolili si sledov\u00e1n\u00ed konverz\u00ed. Z\u00e1kazn\u00edci obdr\u017e\u00ed informace o celkov\u00e9m po\u010dtu u\u017eivatel\u016f, kte\u0159\u00ed klikli na jejich inzer\u00e1t a byli p\u0159esm\u011brov\u00e1ni na str\u00e1nku se zna\u010dkou sledov\u00e1n\u00ed konverz\u00ed. Neobdr\u017e\u00ed v\u0161ak informace, kter\u00e9 identifikuj\u00ed jednotliv\u00e9 u\u017eivatele. Zobrazov\u00e1n\u00ed inzer\u00e1t\u016f podle z\u00e1jm\u016f u\u017eivatele na Google a tak\u00e9 inzer\u00e1t\u016f Google podle z\u00e1jmu u\u017eivatele (v s\u00edti Google Display network) je mo\u017eno vypnout ve Va\u0161em prohl\u00ed\u017ee\u010di kliknut\u00edm na tla\u010d\u00edtko &#8222;Vypnout&#8220; zde <a href=\"http:\/\/adssettings.google.com\" target=\"_blank\" rel=\"noopener noreferrer\">adssettings.google.com<\/a>. V\u00edce informac\u00ed o nastaven\u00ed a ochran\u011b soukrom\u00ed na Google najdete na <a href=\"https:\/\/policies.google.com\/privacy?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">policies.google.com\/privacy<\/a> a <a href=\"https:\/\/policies.google.com\/technologies\/ads?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">policies.google.com\/technologies\/ads<\/a>. Ukl\u00e1d\u00e1n\u00ed &#8222;cookie konverz\u00ed&#8220; je v souladu s \u010cl\u00e1nkem 6(1)(f) nebo \u010cl. 6 par. 1 p\u00edsm. f Na\u0159\u00edzen\u00ed GDPR. Provozovatel webov\u00e9 str\u00e1nky m\u00e1 legitimn\u00ed z\u00e1jem na analyzov\u00e1n\u00ed chov\u00e1n\u00ed u\u017eivatel\u016f, aby mohl optimalizovat jak svou webovou str\u00e1nku, tak reklamy.<\/p>\n<p><a href=\"https:\/\/www.google.com\/policies\/technologies\/ads\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.google.com\/policies\/technologies\/ads<\/a>.<\/p>\n<p>Z\u00e1sady firmy Google o ochran\u011b soukrom\u00ed jsou k dispozici na<\/p>\n<p><a href=\"https:\/\/policies.google.com\/privacy?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.google.com\/policies\/privacy<\/a>.<\/p>\n<p>Pokud chcete vypnout personalizovanou reklamu poskytovanou Marketingov\u00fdmi slu\u017ebami Google, m\u016f\u017eete upravit sv\u00e9 preference a vypnout toto nastaven\u00ed na n\u00e1sleduj\u00edc\u00ed str\u00e1nce: <a href=\"https:\/\/adssettings.google.com\/authenticated?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.google.com\/ads\/preferences<\/a><\/p>\n<h2>Seznam.cz<\/h2>\n<p>Na\u0161e webov\u00e9 str\u00e1nky vyu\u017e\u00edvaj\u00ed technologie retargetingu od slu\u017eby Sklik provozovan\u00e9 spole\u010dnost\u00ed Seznam.cz, a.s. Ta n\u00e1m umo\u017e\u0148uje uk\u00e1zat n\u00e1v\u0161t\u011bvn\u00edk\u016fm, kte\u0159\u00ed ji\u017e projevili z\u00e1jem o na\u0161e produkty, na\u0161e reklamy v reklamn\u00ed s\u00edti spole\u010dnosti Seznam.cz, a.s.<br \/>\nDal\u0161\u00ed podrobnosti o ochran\u011b soukrom\u00ed Seznam.cz najdete na <a href=\"https:\/\/o.seznam.cz\/ochrana-udaju\/\" target=\"_blank\" rel=\"noopener noreferrer\">o.seznam.cz\/ochrana-udaju\/<\/a><\/p>\n<h2>LinkedIn<\/h2>\n<p>Sledov\u00e1n\u00ed konverz\u00ed na LinkedIn: na na\u0161\u00ed webov\u00e9 str\u00e1nce pou\u017e\u00edv\u00e1me anal\u00fdzu a technologii sledov\u00e1n\u00ed konverz\u00ed na platform\u011b LinkedIn. Technologie LinkedIn V\u00e1m umo\u017e\u0148uje prohl\u00ed\u017eet relevantn\u011bj\u0161\u00ed inzer\u00e1ty zalo\u017een\u00e9 na Va\u0161ich preferenc\u00edch. Rovn\u011b\u017e poskytujeme pro LinkedIn souhrnn\u00e9 a anonymn\u00ed hl\u00e1\u0161en\u00ed o aktivit\u00e1ch spojen\u00fdch s inzer\u00e1ty a informace o Va\u0161ich interakc\u00edch s na\u0161\u00ed webovou str\u00e1nkou. Dal\u0161\u00ed podrobnosti o ochran\u011b soukrom\u00ed na LinkedIn najdete na <a href=\"https:\/\/www.linkedin.com\/legal\/privacy-policy#choices-oblig\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.linkedin.com\/legal\/privacy-policy#choices-oblig<\/a>.<\/p>\n<p>M\u016f\u017eete odm\u00edtnout anal\u00fdzu Va\u0161eho u\u017eivatelsk\u00e9ho chov\u00e1n\u00ed na LinkedIn a tak\u00e9 zobrazov\u00e1n\u00ed personalizovan\u00fdch doporu\u010den\u00ed (vypnout &#8222;retargeting&#8220;) n\u00e1sledovn\u011b: klikn\u011bte na tla\u010d\u00edtko \u201cOdhl\u00e1\u0161en\u00ed na LinkedIn&#8220;\u201d (pro \u010dleny LinkedIn) nebo na &#8222;Odhl\u00e1\u0161en\u00ed&#8220; (pro ostatn\u00ed u\u017eivatele) v n\u00e1sleduj\u00edc\u00edm odkazu:<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/psettings\/guest-controls\/retargeting-opt-out\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.linkedin.com\/psettings\/guest-controls\/retargeting-opt-outs<\/a>.<\/p>\n<h2>Bezpe\u010dnost<\/h2>\n<p>Pou\u017e\u00edv\u00e1n\u00ed n\u011bkter\u00fdch funkc\u00ed na\u0161\u00ed webov\u00e9 str\u00e1nky vy\u017eaduje zad\u00e1n\u00ed u\u017eivatelsk\u00e9ho jm\u00e9na a hesla. Je velmi d\u016fle\u017eit\u00e9, abyste uchovali tyto informace v tajnosti a chr\u00e1nili V\u00e1\u0161 po\u010d\u00edta\u010d nebo s\u00ed\u0165 p\u0159ed neopr\u00e1vn\u011bn\u00fdm p\u0159\u00edstupem a pou\u017eit\u00edm. Nedisponujeme technick\u00fdmi ani jin\u00fdmi prost\u0159edky k Va\u0161\u00ed ochran\u011b p\u0159ed neopr\u00e1vn\u011bn\u00fdm pou\u017eit\u00edm Va\u0161eho u\u017eivatelsk\u00e9ho jm\u00e9na a hesla.<\/p>\n<p>Na\u0161e firma podnik\u00e1 v\u0161echny p\u0159im\u011b\u0159en\u00e9 kroky k ochran\u011b Va\u0161ich Informac\u00ed o u\u017eivateli, nem\u016f\u017eeme v\u0161ak zaru\u010dit, \u017ee Informace o u\u017eivateli z\u016fstanou trvale v bezpe\u010d\u00ed. V\u017edy existuje mo\u017enost, \u017ee budou tyto informace ztraceny kv\u016fli technick\u00fdm probl\u00e9m\u016fm nebo odcizeny z na\u0161\u00ed datab\u00e1ze. Neodpov\u00edd\u00e1me za \u017e\u00e1dn\u00e9 takov\u00e9 ztr\u00e1ty ani kr\u00e1de\u017ee ani za jin\u00e9 neo\u010dek\u00e1van\u00e9 naru\u0161en\u00ed bezpe\u010dnosti.<\/p>\n<h2>Soubory z\u00e1znam\u016f (Log files) na serveru<\/h2>\n<p>Poskytovatel str\u00e1nek automaticky shroma\u017e\u010fuje a ukl\u00e1d\u00e1 v souborech z\u00e1znam\u016f serveru informace, kter\u00e9 n\u00e1m V\u00e1\u0161 prohl\u00ed\u017ee\u010d automaticky p\u0159ed\u00e1v\u00e1. Jedn\u00e1 se o n\u00e1sleduj\u00edc\u00ed informace:<\/p>\n<ul>\n<li>Typ prohl\u00ed\u017ee\u010de a jeho verze<\/li>\n<li>Pou\u017e\u00edvan\u00fd opera\u010dn\u00ed syst\u00e9m<\/li>\n<li>URL odkazu<\/li>\n<li>Jm\u00e9no hostitele p\u0159istupuj\u00edc\u00edho po\u010d\u00edta\u010de<\/li>\n<li>\u010cas p\u0159ijet\u00ed \u017e\u00e1dosti serverem<\/li>\n<\/ul>\n<p>Tato data nen\u00ed mo\u017eno spojit s konkr\u00e9tn\u00ed osobou. Neprov\u00e1d\u00ed se sdru\u017eov\u00e1n\u00ed t\u011bchto dat s daty z jin\u00fdch zdroj\u016f. Vyhrazujeme si pr\u00e1vo zp\u011btn\u011b tato data kontrolovat, pokud pov\u0161imneme n\u00e1znak\u016f o ileg\u00e1ln\u00edm pou\u017eit\u00ed.<\/p>\n<h2>\u0160ifrov\u00e1n\u00ed TLS<\/h2>\n<p>Tato str\u00e1nka vyu\u017e\u00edv\u00e1 \u0161ifrov\u00e1n\u00ed TLS pro zaji\u0161t\u011bn\u00ed bezpe\u010dnosti a k ochran\u011b p\u0159enos\u016f citliv\u00e9ho obsahu, nap\u0159\u00edklad \u017e\u00e1dost\u00ed, kter\u00e9 n\u00e1m zas\u00edl\u00e1te jako provozovateli str\u00e1nek. \u0160ifrovan\u00e9 p\u0159ipojen\u00ed pozn\u00e1te, kdy\u017e zm\u011bn\u00edte \u201chttp: \/\/\u201d v adresn\u00edm \u0159\u00e1dku prohl\u00ed\u017ee\u010de na \u201chttps: \/\/\u201d a uvid\u00edte v \u0159\u00e1dku symbol z\u00e1mku. Pokud je \u0161ifrov\u00e1n\u00ed TLS povoleno, nemohou b\u00fdt \u00fadaje, kter\u00e9 n\u00e1m zas\u00edl\u00e1te, p\u0159e\u010dteny t\u0159et\u00ed stranou.<\/p>\n<h2>P\u0159\u00edstup k Va\u0161im Informac\u00edm o u\u017eivateli<\/h2>\n<p>Pokud si p\u0159ejete v\u011bd\u011bt, jak\u00e9 informace m\u00e1me ulo\u017eeny o V\u00e1s nebo Va\u0161\u00ed firm\u011b, kontaktujte n\u00e1s pros\u00edm na web@krohne.com. Kdykoliv n\u00e1s m\u016f\u017eete po\u017e\u00e1dat o trval\u00e9 odstran\u011bn\u00ed t\u011bchto informac\u00ed.<\/p>\n<h2>Zm\u011bny Ochrany soukrom\u00ed<\/h2>\n<p>Vyhrazujeme si pr\u00e1vo kdykoliv upravit stat\u011b Ochrana soukrom\u00ed a Vymezen\u00ed odpov\u011bdnosti. Pravideln\u011b byste m\u011bli stat\u011b Ochrana soukrom\u00ed a Vymezen\u00ed odpov\u011bdnosti kontrolovat, zda v nich nedo\u0161lo ke zm\u011bn\u00e1m. Kdykoliv zjist\u00edte, \u017ee nesouhlas\u00edte se zde uveden\u00fdmi podm\u00ednkami, nepokra\u010dujte pros\u00edm v pou\u017e\u00edv\u00e1n\u00ed na\u0161\u00ed webov\u00e9 str\u00e1nky.<\/p>\n<h2>Kontaktn\u00ed osoba pro ochranu dat<\/h2>\n<p>Pokud m\u00e1te n\u011bjak\u00e9 dotazy nebo koment\u00e1\u0159e t\u00fdkaj\u00edc\u00ed se ochrany dat nebo si p\u0159ejete vzn\u00e9st n\u00e1mitky v\u016f\u010di pou\u017e\u00edv\u00e1n\u00ed Va\u0161ich osobn\u00edch \u00fadaj\u016f k reklamn\u00edm \u00fa\u010del\u016fm a marketingov\u00e9mu zkoum\u00e1n\u00ed, obra\u0165te se na n\u00e1sleduj\u00edc\u00ed osobu:<\/p>\n<h2>\u00daprava ozn\u00e1men\u00ed o ochran\u011b soukrom\u00ed<\/h2>\n<p>Vyhrazujeme si pr\u00e1vo kdykoli upravit toto Ozn\u00e1men\u00ed o ochran\u011b soukrom\u00ed a na\u0161e Prohl\u00e1\u0161en\u00ed o odm\u00edtnut\u00ed odpov\u011bdnosti na webov\u00e9 str\u00e1nce. M\u011bli byste pravideln\u011b kontrolovat zm\u011bny v tomto Ozn\u00e1men\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f a na\u0161em Prohl\u00e1\u0161en\u00ed o odm\u00edtnut\u00ed odpov\u011bdnosti na webov\u00e9 str\u00e1nce. Pokud se kdykoli rozhodnete tyto podm\u00ednky odm\u00edtnout, nepokra\u010dujte pros\u00edm v pou\u017e\u00edv\u00e1n\u00ed na\u0161ich webov\u00fdch str\u00e1nek. Pou\u017e\u00edv\u00e1n\u00edm tohoto webu souhlas\u00edte se zpracov\u00e1n\u00edm \u00fadaj\u016f ve v\u00fd\u0161e popsan\u00e9 z\u00e1le\u017eitosti, a to pouze pro v\u00fd\u0161e uveden\u00e9 \u00fa\u010dely.<\/p>\n<\/div><\/section><br \/>\n<br \/>\n<div  class='hr av-d0zph-9a515a761eb3ae532007adfe8df5af62 hr-default  avia-builder-el-8  el_after_av_codeblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-jikgnugl-81cc2c269c5e06ae00267ae009f80bdf '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Head office KROHNE Group<\/strong><br \/>\n<strong>KROHNE Messtechnik GmbH<br \/>\nData protection officer Dr. Bernd Hillig<\/strong><br \/>\nLudwig-Krohne-Str. 5<br \/>\n47058 Duisburg<br \/>\nGermany<\/p>\n<p>Tel.: +49 203 301 0<br \/>\nFax: +49 203 301 10 389<br \/>\nE-Mail:\u00a0<a href=\"mailto:info.de@krohne.com\">info.de@krohne.com<\/a><br \/>\nE-Mail: <a href=\"mailto:datenschutz@krohne.com\">datenschutz@krohne.com\u00a0<\/a><br \/>\nInternet:\u00a0<a href=\"http:\/\/www.krohne.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.krohne.com<\/a><\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-81q05-b4c863786b0fdd68b5dec24e56f22996 hr-default  avia-builder-el-10  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-285","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/cmp.krohne.com\/watermanagement-cz\/wp-json\/wp\/v2\/pages\/285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cmp.krohne.com\/watermanagement-cz\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cmp.krohne.com\/watermanagement-cz\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cmp.krohne.com\/watermanagement-cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/cmp.krohne.com\/watermanagement-cz\/wp-json\/wp\/v2\/comments?post=285"}],"version-history":[{"count":18,"href":"https:\/\/cmp.krohne.com\/watermanagement-cz\/wp-json\/wp\/v2\/pages\/285\/revisions"}],"predecessor-version":[{"id":1107,"href":"https:\/\/cmp.krohne.com\/watermanagement-cz\/wp-json\/wp\/v2\/pages\/285\/revisions\/1107"}],"wp:attachment":[{"href":"https:\/\/cmp.krohne.com\/watermanagement-cz\/wp-json\/wp\/v2\/media?parent=285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}